Computerworld as technology media partner of PASHA ICT Awards 2026 is proud to feature the announcement of winners in the Media & Entertainment, Game of the Year subcategory. This category celebrates standout digital solutions that push forward creativity, engaging user experiences, and the growing strength of Pakistan’s media and entertainment technology landscape, recognizing the companies and teams building products that shape how audiences discover, consume, and interact with content across the country. As Pakistan’s digital media industry continues to mature, this subcategory has become an important benchmark for measuring innovation in lifestyle platforms, streaming experiences, and sports entertainment technology, all of which play an increasingly central role in everyday life for millions of Pakistanis.
The Software Factory, on behalf of JazzWorld, secured the Gold Award for ROX, described as Pakistan’s digital-first mobile lifestyle platform. The project reflects the increasing sophistication of homegrown platforms built to engage users across entertainment and lifestyle content, combining digital-first design with features tailored to the habits of Pakistan’s mobile-first audience. ROX stood out among this year’s entries for its ability to blend lifestyle content, digital services, and user engagement into a single cohesive mobile experience, reinforcing the platform’s position as a leading example of locally built lifestyle technology. The recognition highlights how JazzWorld and The Software Factory are working to redefine what a mobile-first entertainment and lifestyle product can look like in the Pakistani market, setting a benchmark for future digital platforms in this space.
The Merit Award went to Walee Technologies (Pvt) Ltd for its Pashto commentary coverage of HBL PSL 11 on BigBaat, a solution that broadened access to Pakistan’s premier cricket tournament for Pashto-speaking audiences. By delivering localized, language-specific commentary during one of the country’s biggest sporting events, Walee Technologies highlighted the growing role of digital platforms in making major entertainment and sports content more inclusive and accessible to diverse linguistic communities across Pakistan. This initiative goes beyond simple translation, offering an authentic viewing experience that reflects the cultural and linguistic diversity of Pakistan’s cricket fanbase, and demonstrates how digital broadcasting technology can be used to close language gaps in mainstream entertainment coverage.
The Media & Entertainment, Game of the Year subcategory at PASHA ICT Awards 2026 underscores the expanding role of technology in shaping how Pakistanis consume entertainment and sports content. By recognizing achievements like those of The Software Factory (JazzWorld) and Walee Technologies, PASHA continues to spotlight innovation that connects audiences with engaging, locally relevant digital experiences, further strengthening Pakistan’s media and entertainment technology ecosystem. As more companies invest in digital-first lifestyle platforms and localized broadcasting solutions, this subcategory is likely to remain a key indicator of where Pakistan’s entertainment technology industry is headed in the years ahead.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
