Computerworld as technology media partner of PASHA ICT Awards 2025 is proud to feature the announcements of winners in the Marketplaces subcategory. This category celebrates platforms that are transforming the way marketplaces operate in Pakistan, creating easier access for consumers, expanding reach for businesses, and offering smarter digital solutions. PASHA ICT Awards continues to highlight projects that demonstrate practical impact and technological innovation in the country’s digital economy.
Highfy secured the top position with its eponymous platform, designed to enhance the marketplace experience for both buyers and sellers. By integrating intuitive features, seamless navigation, and real-time transaction capabilities, Highfy enables businesses to connect more effectively with their customers while providing users with a more streamlined and reliable shopping experience. The platform reflects the growing demand for digital solutions that simplify marketplace operations.
Two runner-ups also distinguished themselves through innovative approaches. Markaz Technologies (YC W22) was recognized for its Markaz App, which focuses on improving access to a variety of products and services, helping businesses expand their customer base. Shahruh Technologies received recognition for Printable.pk, a platform designed to facilitate easy access to printing services and customized products, enhancing convenience and efficiency for users.
The Marketplaces subcategory at PASHA ICT Awards 2025 highlights the importance of digital platforms in bridging gaps between businesses and consumers. By recognizing achievements like those of Highfy, Markaz Technologies, and Shahruh Technologies, PASHA underscores the role of technology in modernizing marketplaces and supporting the growth of Pakistan’s digital ecosystem.
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