Pakistan Software Houses Association (PASHA) will hold an in-person orientation session for startups and technology companies in Lahore interested in applying for the PASHA ICT Awards 2026. The session, organized in partnership with National Incubation Center Lahore, is scheduled for Thursday, July 23, 2026, from 3:00 PM to 4:00 PM at the National Incubation Center in Lahore. Registration for the event is mandatory, with limited seating available for interested participants.
The orientation is designed to walk prospective applicants through the requirements for building a competitive submission, covering award categories, eligibility criteria, application timelines, and offering a live question and answer session with the PASHA team. The session is aimed at helping startups and established technology companies alike understand how to position their submissions effectively before the application window closes. According to PASHA, applications for the ICT Awards 2026 are due by July 30, 2026, giving companies a narrow window following the orientation session to finalize and submit their entries.
The PASHA ICT Awards serve as Pakistan’s national gateway to the Asia Pacific ICT Alliance Awards, with national winners going on to represent the country against technology talent from more than 16 economies across the region. Pakistan has historically performed well at the regional competition, with organizations from the education, enterprise, and digital infrastructure sectors picking up recognition in past editions. The awards are widely viewed within Pakistan’s technology sector as a benchmark for innovation and technical excellence, drawing submissions from startups, established software houses, and public sector technology initiatives alike.
The Lahore orientation session is being run in collaboration with National Incubation Center Lahore under the banner of Tech Destination Pakistan, reflecting continued coordination between PASHA and the country’s startup incubation network in preparing companies for both domestic and international recognition programs. Interested companies can register for the session through the link provided by PASHA, with organizers noting that seats are limited and registration is required to attend. The orientation adds to a series of outreach and capacity building initiatives PASHA has run in recent months aimed at strengthening industry awareness of award programs, skills gaps, and export opportunities across Pakistan’s technology ecosystem.
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