For the first time in Pakistan, two major industries are coming together to break silos and create new opportunities through an innovative collaboration. The “Technology District” will make its debut at the Fourth Edition of the Pakistan Travel Mart (PTM), an annual exhibition that serves as a significant platform for the travel, tourism, and hospitality sectors of Pakistan. This collaboration between the travel and technology industries aims to redefine the future of tourism by integrating cutting-edge technology with traditional travel services, opening new verticals and avenues for growth in the country.
Pakistan Travel Mart, which is the country’s premier exhibition for the travel and tourism sector, is set to bring together a diverse range of stakeholders from both within the country and internationally. The event, which will be held at the Karachi Expo Centre, promises to cover all six halls of the venue, ensuring a comprehensive showcase of the national travel ecosystem, as well as international players and stakeholders from around the globe. Scheduled to take place from January 31st to February 2nd, 2025, the event is a B2B gathering aimed at fostering partnerships, collaboration, and innovation within the industry.
The inclusion of the “Technology District” is a major highlight of the PTM this year. This new feature will focus on emerging technologies in the travel and tourism sector, such as TravelTech, medical tourism innovations, and learning and service development solutions. These new verticals are expected to revolutionize Pakistan’s travel and tourism industry by introducing high-tech solutions to enhance the customer experience, optimize services, and drive growth in areas like medical tourism, which has become a major global trend.
One of the key verticals at the Technology District will be TravelTech, which explores the integration of technology into the travel experience. From AI-powered booking systems to virtual reality tours and automated travel services, TravelTech is paving the way for the next wave of innovation in tourism. Companies that specialize in creating tech solutions for the travel sector will have the opportunity to showcase their products and services at the event, offering Pakistan’s tourism professionals new ways to improve operational efficiency, customer satisfaction, and business growth.
Another vertical, Medical Tourism, will focus on the growing intersection of healthcare and travel. With rising demand for medical treatments abroad, Pakistan is positioning itself as an attractive destination for medical tourism. The integration of cutting-edge medical services with travel packages is expected to attract patients seeking affordable, high-quality healthcare solutions. The Technology District will feature discussions and displays on how technology can enhance this sector, from telemedicine solutions to seamless healthcare travel experiences.
Additionally, Learning & Service Development will highlight the importance of education and skill development in the tourism and hospitality sectors. With a focus on enhancing the quality of services and boosting the capabilities of the workforce, this vertical will bring forward initiatives aimed at creating a more knowledgeable and well-trained industry, capable of delivering world-class tourism experiences. Educational institutions, trainers, and professional development agencies will be presenting their services, helping foster the growth of a more skilled workforce.
To complement the main event in Karachi, a roadshow will be organized in Islamabad on February 4th and 5th, 2025. This roadshow will extend the reach of the event, enabling more stakeholders from across the country to engage with the opportunities presented by the PTM. This outreach will ensure that even those unable to attend the Karachi exhibition will still be able to explore the new verticals and innovations shaping the future of the industry.
The Fourth Edition of the Pakistan Travel Mart is set to be a groundbreaking event in the country’s travel and tourism sector. With the introduction of the Technology District and the creation of new verticals, PTM 2025 aims to accelerate the modernization and innovation of Pakistan’s travel industry. The collaboration between the travel and technology industries will not only create fresh business opportunities but also enhance the tourism experience in Pakistan, setting the stage for long-term growth in the sector. As stakeholders from around the world gather to share their knowledge and expertise, this event will undoubtedly pave the way for a more dynamic and technologically advanced future for the travel, tourism, and hospitality industries in Pakistan.
