Nayatel has teamed up with Hum TV to launch a cloud-based software solution designed to boost viewership on digital screens in public spaces. The new platform allows businesses to display live news tickers alongside advertisements, creating more engaging content for audiences.
The collaboration was formalized through a Memorandum of Understanding (MoU) signed at the Hum TV office in Islamabad.
Nayatel’s upgraded digital signage solution, now branded as BoostBoard, offers businesses a user-friendly platform to manage and display public information, promotions, and product details. The integration of live news tickers, powered by Hum TV’s content, aims to increase audience engagement and keep viewers informed.
Both companies expressed optimism about the partnership, highlighting its potential to revolutionize the digital signage industry and provide significant growth opportunities for businesses utilizing BoostBoard.
