The Ministry of IT and Telecom, in collaboration with the National Information Technology Board (NITB), has launched a public competition seeking ideas for a new name, logo, and tagline for the upcoming City Islamabad App. The initiative is aimed at involving citizens in the development of a more connected and efficient digital infrastructure for the federal capital.
The competition, which is open to the general public, offers individuals a unique opportunity to directly contribute to Pakistan’s digital transformation. Through this campaign, MoITT and NITB hope to harness creative input from designers, writers, developers, and everyday citizens who want to shape the digital identity of Islamabad’s future services.
The City Islamabad App is envisioned as a central platform for residents to access key municipal services, government departments, and citizen engagement tools. While the app is currently under development, its branding remains undecided, and the government is turning to the public for inspiration. With a focus on inclusivity and collaboration, the call for submissions underscores the importance of civic engagement in building technology that truly reflects the needs and character of its users.
Participants are encouraged to develop a compelling identity for the app by submitting a name that resonates with Islamabad’s digital ambitions, a logo that visually communicates its purpose, and a tagline that effectively captures its vision. All entries must be submitted by July 20, 2025, to the official NITB email address: digital.media@nitb.gov.pk.
Officials from MoITT and NITB have emphasized the role this app will play in streamlining communication between the city administration and residents. From online bill payments to service requests and emergency alerts, the City Islamabad App is expected to simplify how citizens interact with local government. As such, the design and branding of the platform will be crucial in ensuring accessibility, engagement, and trust.
This campaign also reflects a broader effort by the government to promote innovation through open channels and citizen participation. Rather than restricting development to internal agencies, the initiative opens the door for nationwide input, giving emerging creatives and digital enthusiasts a space to contribute meaningfully to public service design.
By encouraging submissions from all over Pakistan, the campaign aligns with broader digital governance goals to foster a culture of innovation that is inclusive and user-centric. It highlights the shift in government strategy toward people-powered development models and tech-driven civic solutions.
With only a few days left before the deadline, MoITT and NITB are actively promoting the competition across digital platforms, urging citizens, especially youth, to submit their ideas. The selected name, logo, and tagline will serve as the official identity of the app and will be featured in all future communications and promotional campaigns related to the City Islamabad project.
