Meta in collaboration with Pakistan Telecommunication Authority (PTA) and the educational platform EYEYAH! has launched a nationwide awareness campaign titled “Is This Legit?” to help online users in Pakistan identify and avoid scams. The initiative is part of a wider Asia-Pacific campaign being rolled out in over 15 countries, designed to promote safe digital experiences and enhance user awareness around common online threats. The interactive online experience educates people through engaging visuals, gamified activities, and easy-to-understand lessons that reveal how to recognize the red flags of fraudulent online activity.
The campaign focuses on seven major types of scams currently affecting online communities, including romance, shopping, impersonation, investment, job, account hacking, and messaging scams. Each type is illustrated through interactive content that helps users learn how to identify suspicious behavior and protect their personal data. Through storytelling and digital illustrations, “Is This Legit?” presents real-world examples in a relatable way, aiming to reach audiences of all ages, especially those new to the digital space. The campaign’s approach reflects Meta’s ongoing efforts to promote online safety and digital literacy by equipping users with practical knowledge to make informed decisions in an increasingly connected environment.
Chairman PTA, Major General (R) Hafeez Ur Rehman, HI (M) SI, commended the collaboration, describing it as a meaningful step toward ensuring a secure and well-informed online community in Pakistan. He emphasized PTA’s continued efforts to enhance digital trust and safety through public education and cross-sector partnerships. According to him, the campaign is another milestone in PTA’s ongoing cooperation with Meta to create an ecosystem that protects users from fraudulent schemes while empowering them through education. By raising awareness about online scams, PTA aims to strengthen the resilience of Pakistan’s digital users against emerging cyber threats and deception techniques that continue to evolve.
Dania Mukhtar, Head of Pakistan Public Policy at Meta, reiterated Meta’s dedication to user protection, acknowledging that while technological safeguards are essential, awareness remains the first line of defense. “At Meta, we are deeply committed to safeguarding our community in Pakistan by proactively removing scammers from our platforms. However, scammers are always changing their tactics, targeting many apps and platforms at once, which makes it hard for them to get caught. We recognize that awareness and education are powerful tools for online users,” she said. Through this initiative, Meta aims to empower people to spot warning signs early, verify online information, and interact responsibly.
The collaboration between Meta and PTA highlights a shared commitment to advancing digital literacy, promoting safe online behavior, and developing informed communities capable of recognizing and responding to threats. As Pakistan’s digital adoption continues to expand rapidly, initiatives like “Is This Legit?” represent a crucial step in fostering safer online spaces and helping users become more confident in navigating the internet. The campaign’s interactive experience can be explored at https://pk.isthislegit.eyeyah.com/.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
