• Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
Subscribe
CW Pakistan

Computerworld Pakistan

CW Pakistan
  • Legacy
  • Academy
  • Business
  • PayTech
  • Ignite
  • Cellcos
  • Wired
  • CovidTech
  • Library
  • Touch Base
  • Technology

Luis Fonsi’s Despacito Crosses 4 Billion Mark

  • August 7, 2017
  • Content Desk
Total
0
Shares
0
0
0

I had never heard of Despacito, until a friend looked at me in complete disbelief, as if I had just woken up from a decade long nap. I quickly googled the song, listening to it as I drove home from work. “This is really catchy”, I thought. So catchy that I started listening to it a few times a day. And it seems, so did other people. Luis Fonsi’s Despacito, featuring Daddy Yankee was published on January 12th 2017, on YouTube, and as of March 2018, the song has over 4.9 billion views, making it the first video ever, on YouTube, to reach the 4 billion mark.

There are three other videos that have crossed the 3 billion mark. The first is “See You Again” of the Fast and the Furious 7 fame, published April 6th 2015, and it crossed its 3 billion views on August 6th, 2017. It took the song a little over two years to garner this monumental viewership. The second is the South Korean K-pop “Gangnam Style” by Psy.

It was published on July 15th 2012, and became the first YouTube video to reach 1 billion views. It crossed its 3 billion mark on November 25th 2017, taking a little over five years. The last video (as of now) is Ed Sheeran’s “Shape of You”, which was published January 30th 2017, and reached the 3 billion mark on January 7, 2018.

How do music videos gather so much momentum, catapulting themselves across hundreds of millions of views? The increase in mobile usage, social media use, and Internet penetration are some of the reasons. The number of mobile phone users in the world is expected to pass the five billion mark by 2019. As of 2017, the total global internet reach translated to more than 3.5 billion internet users worldwide.

This also explains why videos are going viral faster; some can argue that maybe it’s a better song, which is why it reached the 3 billion views faster, or it can be that more people are now connected to the internet, making videos like “Shape of You” leapfrog the time it took “Gangnam Style” to reach the same level of views.

With this ever-increasing access to online content in the last few years, apps such as Musical.ly, Genius, Patari, Twitter, SoundCloud Facebook have become venues of expression for users. They mimic, discuss, post, stream and share songs that are, or have been, popular, which ultimately leads most listeners to the mother ship – YouTube. Of course, we must not forget the role of true friends, who will pop culture shame you into embracing the newest hits, leaving you singing: “Come, come on now, follow my lead”.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Content Desk

Previous Article
  • Computerworld

The .AI Life: Disney To Track Real Time Cinemagoers’ Reaction With Artificial Intelligence

  • August 7, 2017
  • Content Desk
View Post
Next Article
  • Computerworld

Pakistani Neuroscientist Develops Biomarker For Early Stroke Diagnosis

  • August 7, 2017
  • Content Desk
View Post
You May Also Like
View Post
  • Technology
  • Wired

IT Minister Inaugurated the ‘AI Based Career Counseling Portal’

  • Sub Editor
  • January 20, 2023
View Post
  • Technology
  • Wired

IT industry growth is only 5%, which is slow.

  • Sub Editor
  • December 21, 2022
View Post
  • Technology
  • Wired

IT Minister Requests Collaboration with OIC on Emerging Technologies

  • Sub Editor
  • December 13, 2022
View Post
  • Ignite
  • Technology

The Higher Education Commission (HEC) has launched e-courses to make Pakistani universities safer and more inclusive.

  • Sub Editor
  • April 15, 2022
View Post
  • Ignite
  • Technology

The inclusion of Pakistan in Amazon’s Sellers’ List will boost exports, according to President Alvi

  • Sub Editor
  • April 15, 2022
View Post
  • Ignite
  • Technology

The government has completed its digital policy for all newspaper websites.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Shibli Faraz reports on PSQCA’s plans to launch an automated system to speed up the standardisation process.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Teachers in Punjab now have access to an electronic transfer system.

  • Sub Editor
  • April 15, 2022
View Post
  • Ignite
  • Technology

SBP proposes changes to regulatory guidelines for global digital marketplaces.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

The Board of Investment has launched an online portal for Special Economic Zones.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

SBP Simplifies the Process of Increasing Overseas Investment for Startups

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

PTCL and GCU have signed an agreement to provide premium ICT services.

  • Sub Editor
  • April 15, 2022
View Post
  • CIO
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Punjab’s Minister of Higher Education and Information Technology officially launches e-Earn, the province’s largest co-working network.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Punjab’s Minister of Higher Education and Information Technology officially launches e-Earn, the province’s largest co-working network.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Quetta will get its first and largest software technology park after a memorandum of understanding is inked.

  • Sub Editor
  • April 15, 2022
View Post
  • DEMO PAKISTAN
  • Ignite
  • Technology

Pakistan, India, and Bangladesh will compete in the Free Fire Tri-Series South Asian tournament

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Pakistan is one of 15 countries where e-waste poses a serious health risk, according to the United Nations.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Pakistan has over 40 fintech companies, according to a report.

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • Technology

Pakistani scientists have been praised for developing the ZECC technology for storing fruits and vegetables

  • Sub Editor
  • April 15, 2022
View Post
  • Computerworld
  • DEMO PAKISTAN
  • Ignite
  • News
  • Technology

Pakistan’s own encrypted messaging software is 60% complete, according to a report.

  • Sub Editor
  • April 15, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

about
About
Launched in 1967 internationally, Computerworld Magazine is the oldest tech magazine/media property brand in the world. Today Computerworld (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital”. In Pakistan Computerworld was launched in 1995. Initially providing news to IT executives only, once CIO Pakistan from the same family launched, and took over the domain, CW Pakistan has slowly emerged as a holistic technology news platform reporting everything tech in the country. It remains the oldest running continuous IT media publishing platform in the country and approaching 3 decades of existence, it has been the industry’s biggest benchmark and hopes to continue for years to come.
Read more
Explore Computerworld Sites Globally
  • ComputerWorld.es
  • computerworld.com.pt
  • Computerworld.com
  • cw.no
  • computerworldmexico.com.mx
  • computerwoche.de
  • computersweden.idg.se
  • computerworld.hu
  • cwi.it
  • project.nikkeibp.co.jp
Content from other IDG brands
  • PCWorld
  • Macworld
  • Infoworld
  • TechHive
  • GameStar
  • Network world
CW Pakistan
  • CWPK
  • CXO
  • WALLET
  • Demo
CW Media & all its sub brands are copyrighted to SPIN-IDG Wakhan Media Inc., the publishing arm of NCC-RP Group. Site is designed by Crunch Collective ©️ 2022

Input your search keywords and press Enter.