Krave Mart, a company from the Y Combinator (YC) Summer 2022 batch, has announced a partnership with Ufone 5G through Starcom as it prepares for Big Billion Week. The announcement was shared on the official LinkedIn page of the company, where Krave Mart described the collaboration as one built on shared ambition and exciting opportunities. The company said that the partnership is meant to create more value for its customers, and it added that it is looking forward to achieving more together with Ufone 5G and Starcom as the sales event gets under way.
The post named several members of the Krave Mart team who took part in the celebration of the partnership, including co-founders Mohammad Ahsan Kidwai and Kassim Shroff, along with Bilal Safder, Unnas Aftab, Basma Siddiqui, Syed Fawad Jamil, Asad Khattak, and Syeda Rida Rashdi. The announcement used the hashtags KraveMart, Ufone, Starcom, BigBillionWeek, StrategicPartnerships, and BrandPartnerships. The role of Starcom in the collaboration is as the channel through which the partnership with Ufone 5G came together, which points to a brand partnership arranged through the media agency rather than a technical arrangement between the two companies.
Ufone 5G is the 5G brand of Pak Telecommunication Mobile Limited (PTML), the mobile arm of Pakistan Telecommunication Company Limited (PTCL), which acquired 5G spectrum in the recent auction and has been promoting its next generation services through brand collaborations. Ufone has used similar tie-ups in the past, including its partnership with the Peshawar Zalmi cricket franchise in the Pakistan Super League. The latest collaboration with Krave Mart places the telecom brand next to a young technology company during one of its main promotional events, which gives Ufone 5G a way to reach online shoppers who use their phones to order products.
Krave Mart and Ufone have not shared details of the offers, benefits, or campaign activities that will come with the partnership, and the announcement does not say how customers of Ufone 5G will take part in Big Billion Week. Customers who want to know more will need to watch the channels of both brands for updates during the event. The announcement does make it clear that the two sides see the partnership as a joint effort to offer more value to shoppers, and further information about the campaign is likely to follow as Big Billion Week continues at Krave Mart.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
