Jazz, Pakistan’s foremost digital operator, has officially partnered with PCB as the Digital Lifestyle Partner for the 10th edition of the HBL PSL X, set to kick off on April 11, 2025. The collaboration highlights Jazz’s deep-rooted commitment to promoting cricket in Pakistan, from nurturing grassroots talent to backing the professional game that unites millions across the country.
This latest partnership underscores Jazz’s long-standing involvement with cricket and its support for initiatives that go beyond the boundary lines. Over the years, Jazz has played a pivotal role in elevating the profile of cricket in Pakistan, not only through its past association with the PSL but also by promoting women’s cricket and contributing to infrastructure development across various levels of the sport.
Speaking on the partnership, Kazim Mujtaba, President Consumer Division at Jazz, described the PSL as more than just a sporting event. “PSL is not just a game; it’s a national heartbeat. As its digital lifestyle partner, Jazz is turning every match into a fully connected experience – where passion meets purpose, and every fan feels part of something bigger,” he said.
The highly anticipated PSL X will span from April 11 to May 18, bringing cricket fever to four major cities—Lahore, Karachi, Multan, and Rawalpindi. The tournament will feature a total of 34 matches, starting with a thrilling opener between defending champions Islamabad United and two-time winners Lahore Qalandars at the Rawalpindi Cricket Stadium.
A central element of Jazz’s partnership is its flagship digital entertainment platform, Tamasha, which will livestream all PSL X matches. As Pakistan’s largest homegrown over-the-top (OTT) platform, Tamasha has emerged as a go-to destination for digital entertainment, particularly for sports lovers. Fresh off a record-breaking run during the ICC Champions Trophy 2025, Tamasha reached 20 million users digitally and reported an all-time high of 22.3 million monthly active users, reflecting its growing dominance in Pakistan’s streaming landscape.
Tamasha has built a strong legacy of bringing premium cricket content to Pakistani audiences, having previously streamed global tournaments like the ICC Women’s T20 World Cup 2024 and the ICC Men’s T20 World Cup 2024. With its high-quality streaming capabilities and immersive user experience, Tamasha is expected to once again elevate the viewing experience for millions of cricket fans during PSL X.
As Jazz continues to merge technology with entertainment and sport, its partnership with the PCB for PSL X reflects a broader vision—one where digital connectivity becomes a unifying force for a cricket-loving nation. The collaboration is poised to deliver not just unforgettable cricketing moments but also a fully integrated digital experience that bridges fans and the game like never before.
