itel Pakistan has entered a strategic partnership with CAT Pakistan, designating the company as the exclusive nationwide distributor for its full range of mobile accessories and audio products. This development is part of itel’s larger commitment to extending its presence beyond mobile phones into the domain of smart living. The initiative also aligns with the ongoing rollout of itel Home, a dedicated retail concept designed to provide consumers access to smart life products across Pakistan.
The agreement was formalized at Advance Telecom’s Head Office in Karachi, where representatives from itel Pakistan, CAT Pakistan, and Advance Telecom were present. This collaboration brings together the strengths of all three organizations—CAT Pakistan’s expansive distribution capabilities, Advance Telecom’s logistical and retail network, and itel’s focus on affordable innovation.
Veeki Chen, CEO of itel Pakistan, emphasized that the company’s goal is to make technology not only accessible but also relevant to everyday life. He stated that CAT Pakistan’s strong market insight and distribution reach make it the ideal partner for this phase of growth. Chen also shared itel’s target to establish 100 itel Home Stores across Pakistan within the year. These outlets will focus on providing affordable smart devices, audio products, and lifestyle technology, especially in areas where affordability and product reliability are critical.
The distribution agreement includes a wide variety of itel’s tech accessories such as chargers, power banks, wearables, and audio devices. The products are tailored to meet the demands of young, tech-savvy, and value-conscious consumers who are increasingly adopting smart solutions in their daily lives.
Muhammad Ubaid Amin, CEO of CAT Pakistan, expressed confidence in the partnership, highlighting the mutual goal of improving product accessibility and customer service. He described the collaboration as a long-term commitment built on aligned values and a shared vision of expanding access to dependable technology across the country.
The operational support from Advance Telecom adds further strength to the partnership. With its established network of retail outlets, after-sales support services, and experience in product delivery, Advance Telecom will ensure that itel’s accessories are readily available across both major urban centers and less-served regions.
Rizwan Majeed, CEO of Advance Telecom, noted that the alliance represents a shared ambition to better serve the Pakistani market at a time when demand for tech accessories is growing rapidly. He stressed the importance of collaboration in meeting this demand efficiently and at scale.
Other senior attendees included Muhammad Naveed Amin, COO of CAT Pakistan; Abdul Rehman, Business Controller at Advance Telecom; Aamir Hameed, Head of Sales at Advance Telecom; and Khawaja Haris, Business Development Director for Accessories and Audio at itel Pakistan.
This move underscores itel’s broader strategy of becoming a complete smart life solutions provider in Pakistan. By strengthening its distribution network and retail presence, the brand is positioning itself to meet evolving consumer expectations and digital lifestyle trends with practical and accessible technology.
