Google Endorsing Users with Ads
Google will soon show photos, ratings, comments of the users in ads across the globe. A similar model is already followed by Facebook and it is believed to endorse marketers’ products and services offered in the ads. The search settings for Google are being modified so it will be tough to hide from other people searching you online in social networks.
Microsoft’s New Technology Replaces Cookies
Microsoft is planning on developing its very own tracking technology that would replace ‘cookie’ which in focus of regulators and privacy advocates. This technology will enable Microsoft to track across desktop computers, smart phones running on windows, tablets and Xbox gaming console and other Microsoft services including Internet Explorer and Bing.