Local and Global Media Investment Management Leader – GroupM, as part of their agenda to launch innovative and value driving eCommerce solutions, joins hands with Savyour– currently Pakistan’s 1st and only Cashback App and Affiliate Marketing Platform. This partnership will offer businesses a performance-based approach to bringing much needed scale via affiliates.
Since last year, Pakistan’s eCommerce sector has seen remarkable growth, prompting businesses to focus more on creating or extending their online presence. Savyour, which launched in August 2020, gives users cashback on transactions completed through their platform, regardless of the quantity or value of the transaction. Cashback is applied on top of brand and bank sponsored discounts, and the amount saved in the Savyour wallet can be encashed via bank account or mobile wallet, which is the hook for generating conversions. Along with Live and Social Commerce Events, GroupM will employ its expertise in establishing Shoppertainment in Pakistan.
“As GroupM, we aggressively seek collaborations and breakthrough partnerships to advance our strategic aim of establishing and scaling the eCommerce vertical in Pakistan to enable our clients’ businesses leap forward,” said Naveed Asghar, CEO of GroupM. Our relationship with Savyour, the first cashback and affiliate marketing platform in the sector, provides marketers with new solutions in a vertical that has seen remarkable success throughout the world. This strategic alliance will enable us to present businesses with a fantastic chance to generate incremental growth in the eCommerce area while delivering a significantly higher return on their investments.”
“We are convinced that this relationship will prove to be extremely helpful not just for Savyour and GroupM, but also for the eCommerce business in Pakistan as well as the local economy overall,” said Savyour CEO Umair Gadit. To keep up with the fast-paced online shopping world, firms must continue to evolve and bring something fresh to the table that will excite users and urge them to purchase with them. We’re ecstatic to be collaborating with an industry leader like GroupM to assist its clients explore new ways to acquire and keep customers. We at Savyour think that collaboration is the key to any type of success, and we are looking forward to working with you.
Since last year, Pakistan’s eCommerce sector has seen remarkable growth, prompting businesses to focus more on creating or extending their online presence. Savyour, which launched in August 2020, gives users cashback on transactions completed through their platform, regardless of the quantity or value of the transaction. Cashback is applied on top of brand and bank sponsored discounts, and the amount saved in the Savyour wallet can be encashed via bank account or mobile wallet, which is the hook for generating conversions. Along with Live and Social Commerce Events, GroupM will employ its expertise in establishing Shoppertainment in Pakistan.
Naveed Asghar, CEO, GroupM, commented, “As GroupM, we actively look for collaborations and breakthrough partnerships to drive our strategic initiative of building and scaling eCommerce vertical in Pakistan to help our clients’ businesses leap forward. Our partnership with Savyour – an industry 1st cashback and affiliate marketing platform, offers innovative solutions to brands in a vertical that has proven tremendous success across the globe. This strategic partnership will enable us to provide brands with an excellent opportunity to drive incremental growth in eCommerce space, while delivering much better return on their investments”
“We are convinced that this relationship will prove to be extremely helpful not just for Savyour and GroupM, but also for the eCommerce business in Pakistan as well as the local economy overall,” said Savyour CEO Umair Gadit. To keep up with the fast-paced online shopping world, firms must continue to evolve and bring something fresh to the table that will excite users and urge them to purchase with them. We’re ecstatic to be collaborating with an industry leader like GroupM to assist its clients explore new ways to acquire and keep customers. We at Savyour think that collaboration is the key to any type of success, and we are looking forward to working with you.
Amna Khatib, Chief Digital Officer, GroupM added “Our objective to mastermind partnerships on this double digit growing vertical is to have a diverse set of services on the table facilitating businesses in building a sizeable & sustainable online channel. In partnership with Savyour we aim to open new avenues and offer creative solutions for brands to accelerate their growth on eCommerce”.
