Brandverse is one of Pakistan’s largest, fastest and automated production studio for the purpose of ecommerce product content. Brandverse Pvt. Ltd. (Pakistan) is a subsidiary of Pathway Capital Partners Ltd (UAE), and they have recently signed an agreement with Foodpanda to help the e-commerce sector of the country in the area of grocery shopping.
Foodpanda and Brandverse have signed a long-term partnership to provide data and content for their recently launched service in Pakistan. This service will allow both the companies to rapidly expand their grocery delivery service in the foodpanda shops or outlets. As per the details of the agreement, Brandverse will provide foodpanda access to their large and growing array of FMCG products to be delivered in real time to their customers. Brandverse has a data catalogue that is continuously growing and has been widely acknowledged as one of the most up-to-date and elaborate data content organisations in the country. This will further enable them to have a more holistic ecommerce experience for their customers and retail partners.
Raza Matin, CEO & Founder of Brandverse, was noted to have said that: “this is a natural, expected progression of our startup journey, where we are now extending into product content distribution. We are elated to announce that the first of many content distribution partnerships has been with foodpanda, a household name, which has been at the forefront of the e-commerce industry in Pakistan for many years. Getting your products on foodpanda shops and beyond is now as easy as getting them to Brandverse”. Moreover, Nauman Sikander Mirza, CEO of foodpanda Pakistan, added on to this by highlighting: “The secret of getting ahead is getting started. In this era of digital transformation, content has to be reflective of what the customer orders. Our main focus at foodpanda, is to enhance the customer experience, thereby increasing the customer lifetime value. We are excited to partner with Brandverse and we hope to achieve foodpanda’s objectives through this partnership.”
