DigiTrends, a key player in digital transformation, has partnered with Seen Tarbi, a SAMA-approved fintech firm in Saudi Arabia, to accelerate the Kingdom’s fintech evolution. The strategic agreement, announced on February 9, 2025, at the Pakistan Pavilion, underscores both companies’ commitment to reshaping the financial sector with advanced digital solutions.
The partnership aims to introduce cutting-edge financial technology tailored to the region’s growing digital economy. DigiTrends, renowned for its expertise in delivering innovative tech solutions, will collaborate with Seen Tarbi to enhance digital financial services, enabling greater accessibility and efficiency. The agreement was formalized in the presence of industry leaders, including Samad Saleem, CEO of DigiTrends, Abdullah Bawazir, COO of Seen Tarbi, and Saeed Bawazeer, IT & Project Manager at Seen Tarbi.
The signing ceremony also saw participation from high-profile dignitaries, emphasizing the significance of this collaboration. Among the key attendees were Ms. Shaza Khawaja, Pakistan’s Minister of State for IT & Telecommunications, who highlighted the strong technological ties between Pakistan and Saudi Arabia. Additionally, Pakistan’s Ambassador to Saudi Arabia, Ahmad Farooq, First Secretary Shafiq Ahmed, PSEB CMO Amir Anzur, and PASHA Chairman Sajjad Syed were present, reinforcing the importance of fostering cross-border fintech innovation.
DigiTrends, under the leadership of CEO Samad Saleem, has a track record of driving digital advancements across industries. With Saudi Arabia’s fintech sector poised for rapid growth, the company is well-positioned to provide expertise and strategic guidance to propel this transformation forward. The DigiTrends leadership team, including CTO Talha Ahmed, Strategic Advisor Tasaddaq Banoori (Retd. Air Commodore), and Regional Head Zeeshan Rehman, played an instrumental role in shaping the partnership’s vision.
This collaboration is expected to revolutionize Saudi Arabia’s financial landscape, creating more inclusive and efficient financial solutions. By leveraging modern technology, DigiTrends and Seen Tarbi are set to empower businesses and individuals with enhanced financial services, marking a major milestone in the Kingdom’s digital transformation journey.
