Daraz Pakistan is set to host its 11.11 Biggest Sale of the Year from November 10 at 8:00 p.m. until November 21, offering shoppers a wide range of discounts, promotions, and interactive campaigns. Branded as the Big Boss of 11.11, this year’s sale promises up to 90 percent off on selected products, more than 1 billion rupees in total discounts, free delivery on eligible orders, and a variety of bank and wallet incentives for digital payments. The sale is designed to engage shoppers through familiar features such as Mega Deals, Hot Deals, and daily Rs. 11 offers at 3 p.m., alongside interactive experiences like the 1 Rupee Game, giving customers the chance to secure exclusive items at highly discounted prices.
Beyond daily deals, Daraz Pakistan 11.11 will feature Shop & Win promotions, rewarding active shoppers with attractive prizes, while Brand Rush Hour and Brand Spotlight segments will provide limited-time offers from leading brands. Special Brand Days will consolidate some of the deepest discounts across selected partners, and Mystery Box offers will present surprise bundles at compelling prices. Additionally, category-themed days will allow shoppers to focus on specific categories such as Beauty, Grocery, Electronics, Lifestyle, and Fashion, complemented by Flash Vouchers that can be applied on top of existing discounts, ensuring fast-paced shopping and access to some of the lowest prices of the season.
The sale also emphasizes digital payment savings, with stacked offers available through app vouchers, bank promotions, and wallet deals, allowing shoppers to unlock up to 30 percent off when using designated payment partners. Participating financial institutions include Easypaisa Digital Bank, MCB, Meezan Bank, Soneri Bank, BankIslami, UnionPay, Bank Alfalah, JazzCash, National Bank of Pakistan, and Standard Chartered Bank. These banks and wallets will also offer cashback promotions, including up to 50 percent for new Easypaisa users, and prizes of up to Rs. 200,000 linked to the 1 Rupee Game.
A diverse line-up of brands will participate in this year’s 11.11 sale, featuring well-known names such as Haier Pakistan, Samsung, Xiaomi, Nestle, Reckitt, Dawlance, TCL, Audionic, Lipton, Shan Foods, Olpers, Colgate Palmolive, Mezan, Saeed Ghani, Sapphire, Tecno, LG, Tapal, Ana Batla, Kingtox, Golden Pearl, Loreal, Jenpharm, Stylo, Calza, Junaid Jamshed, Levi’s, and MoltyFoam. DarazMall will remain the primary destination for customers seeking the assurance of shopping directly from brands or authorised distributors. Products sold through DarazMall come with authenticity guarantees, official warranties where applicable, and clear return and refund policies. Shoppers can complete purchases via Cash on Delivery, secure digital payments, or COD Plus, which allows customers to switch to online payment for convenience.
Ehsan Saya, Managing Director of Daraz Pakistan, said that 11.11 has become a fixture in Pakistan’s shopping calendar, comparable to Eid or cricket season, with families and friends planning their wish lists and waiting for special offers. He highlighted that this year’s sale is designed to provide meaningful discounts across both big-ticket items and everyday essentials, with interactive features like the 1 Rupee Game and Shop & Win ensuring engagement and rewarding experiences for all app visitors. Full campaign details, including brand line-up, bank offers, and terms, can be accessed directly in the Daraz app and on official Daraz Pakistan social media channels.
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