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Building Billion-Dollar Businesses in Emerging Markets: The Endeavor Catalyst Perspective

  • June 5, 2024
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In a fireside chat hosted by PakLaunch and moderated by Shehryar Hydri, Managing Director of Endeavor Pakistan, Allen Taylor, Managing Partner of Endeavor Catalyst, offered valuable insights on cultivating billion-dollar businesses in emerging markets, with a particular focus on the promising landscape of Pakistan. This article dives into Taylor’s key takeaways, exploring the unique opportunities and challenges faced by entrepreneurs in developing economies.

Endeavor Catalyst is a venture capital fund with a unique perspective on emerging markets. They have a long-term view, having been active for over 12 years and investing in over 300 Endeavor companies worldwide. Their success is evident, with 53 of their portfolio companies reaching billion-dollar valuations. Taylor emphasizes that emerging markets hold immense potential for building impactful and financially rewarding businesses.

Why Emerging Markets Matter

The conversation highlights the potential for innovation and human capital in emerging economies. Endeavor aims to bridge the gap between talented individuals and the resources needed to thrive, such as networks, knowledge, and investment capital. Taylor highlights Pakistan’s potential, recognizing the emergence of tech-enabled businesses suitable for venture capital investment and rapid growth.

The Power of Blitzscaling and Long-Term Commitment

The concept of Blitzscaling, or rapid company growth, is explored using examples from Brazil and Indonesia. Endeavor’s long-term presence in these markets has seen the rise of billion-dollar companies like Mercado Libre and unicorns like the world’s biggest digital bank. Taylor emphasizes that determined entrepreneurs, strong teams, and supportive backers are essential for achieving such success. He also advises against comparing Pakistan’s ecosystem to India’s due to their different stages of development, and suggests looking to the MENA region for potential partnerships.

Learning from Others: The Importance of Knowledge Sharing

The importance of learning from successful entrepreneurs in other markets is stressed. Similarities are identified between Pakistani and Brazilian retail businesses, highlighting the need for Pakistani entrepreneurs to broaden their horizons. 

The discussion dives into the process of building businesses in emerging markets. Taylor emphasizes the importance of long-term commitment, citing the example of large global capital pools that accelerated growth but also led to overfunding in some cases. He stresses the need for a 10, 20, or even 30-year commitment and underlines the importance of understanding the local market. The concept of generations in business building is introduced, where the first generation lays the foundation for future success. Consumer-facing businesses typically emerge first, followed by innovation in areas like financial services, healthtech, and transportation after several years. Deep Tech companies are still a distant reality for most emerging markets.

The Evolving Startup Ecosystem in Pakistan

Pakistan’s startup ecosystem is currently transitioning from a focus on consumer-facing businesses to a stage with more available human talent and financial capital. Taylor identifies the “Careem Mafia,” a group of successful entrepreneurs who invest in Pakistani startups, as a positive development. However, he highlights the lack of a structured angel investment ecosystem as a significant hurdle. Local family offices and corporations are starting to invest in tech, but they are not yet actively participating in angel investing. This gap is crucial as foreign investors often seek established local venture capital firms and angel syndicates before investing.

The Role of Early Success and Informal Networks

Early success stories play a vital role in inspiring future generations and introducing the concept of equity to employees. Taylor presents a thought-provoking viewpoint, suggesting that the best angel networks are often informal groups of friends and colleagues. For larger families and conglomerates venturing into venture capital, Taylor recommends a diversified portfolio approach that includes local and international funds, alongside direct investing in later stages. He emphasizes the importance of feedback loops and the inherently long-term nature of venture capital investments.

Minority Equity Investing and the Rise of Unicorns

The discussion covers minority equity investing and the emergence of unicorns in emerging markets. Taylor suggests that second or third-generation investors often have a different perspective on minority equity investing and views it as an apprenticeship. 

He emphasizes portfolio diversification and the risks of relying on a single market for success. The conversation then shifts to Pakistan’s potential for producing its first unicorn. Taylor highlights the importance of a multi-regional approach for Pakistani founders to increase their chances of achieving unicorn status.

Building Billion-Dollar Businesses in Pakistan

Endeavor Catalyst invests in companies across industries, believing that founders are best positioned to identify the biggest opportunities. While two-thirds of their investments are in regional leaders, they also focus on global innovators from the outset. Taylor emphasizes that building a billion-dollar business is possible within Pakistan without geographic expansion. Founders are advised to target markets with similar consumer behaviors for expansion. 

The complete video for the Fireside Chat is available on the PakLaunch Youtube Channel. 

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