Airlink Communication Limited has opened iSelect by Airlink, an Apple Authorized Reseller store, at Dolmen Mall Lahore, marking the company’s latest expansion into dedicated technology retail. The store is designed to international retail standards and is intended to bring the complete Apple product experience under one roof, giving customers access to Apple devices in a premium, modern retail environment.
The launch reflects Airlink’s continued push to strengthen its position in Pakistan’s consumer electronics retail space, building on its existing role as a manufacturer and distributor of mobile devices and consumer technology products. With iSelect, the company said its ambition is to raise the overall standard for technology retail in Pakistan, positioning the new store as a step toward bringing more globally consistent retail experiences to Pakistani consumers rather than relying solely on multi brand electronics outlets.
The opening in Lahore adds to Airlink’s broader retail and manufacturing footprint, which has expanded significantly in recent years as the company has diversified beyond its original mobile phone assembly operations into a wider range of consumer facing ventures. The move into dedicated Apple retail follows a pattern seen elsewhere in Pakistan’s electronics market, where authorized reseller storefronts have increasingly been used by distributors to offer more controlled, brand consistent shopping environments compared to traditional multi brand retail outlets.
Dolmen Mall Lahore has served as a hub for several premium retail launches in the city, making it a natural location for Airlink’s entry into dedicated Apple retail. The iSelect store is now positioned as a shopping destination for customers in Lahore looking to purchase Apple products through an authorized retail channel, adding to the range of consumer technology touchpoints Airlink has built across Pakistan’s retail and distribution landscape.
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