SEGO, a rising mobile phone brand, has been making waves across Pakistan with its nationwide rollout, launching its products in major cities such as Karachi, Lahore, and Islamabad. In its latest effort to solidify its presence in the market, SEGO hosted an exclusive novelty dinner at Serena Hotel in Islamabad, which saw attendance from key industry stakeholders including mobile dealers, e-commerce representatives, and other dignitaries.
The event provided a platform for SEGO’s CEO, Mr. Zeeshan Yousuf, to share the company’s achievements and growth trajectory. Expressing his excitement over SEGO’s progress, Yousuf stated,
“SEGO has exceeded our expectations with an extraordinary start. While the Lahore event focused on an immersive brand experience featuring the SEGO Experience Museum, tonight’s dinner in Islamabad is a token of appreciation for our valued partners and extended SEGO family.”
Yousuf also emphasized SEGO’s commitment to maintaining a people-first approach, which is evident in their hands-on engagement with industry leaders. “We like to keep our events one-on-one to gather valuable feedback from industry leaders. The response to our handsets has been nothing short of phenomenal,” he added.
As part of its product lineup, SEGO has already unveiled two smartphones and is set to launch a third in the coming week. The company’s offerings cater to various segments of the market, including premium and budget-conscious consumers.
The Zero 50 is SEGO’s flagship model, offering a high-end smartphone experience at an affordable price point. The device boasts a 6.67-inch FHD+ 3D AMOLED display, a MediaTek G99 processor, and a 5000mAh battery with 33W fast charging. With 256GB of internal storage and 24GB of RAM (including 16GB of extended RAM), the Zero 50 ensures smooth multitasking and robust performance. Photography enthusiasts will appreciate its triple rear camera system, which includes a 64MP main sensor, along with a 32MP front-facing camera for vibrant selfies. The Zero 50 is priced at Rs 49,999.
For those on a tighter budget, SEGO has introduced the Smart9HD, a budget-friendly smartphone that doesn’t compromise on essential features. The Smart9HD comes equipped with a MediaTek quad-core processor, 4GB RAM (with 2GB extendable), and 64GB storage. It is powered by a 4000mAh battery with 10W Type-C charging and features a triple AI camera system led by a 13MP sensor. The Smart9HD is priced at Rs 15,000, making it an attractive option for customers seeking an affordable smartphone without sacrificing core functionality.
SEGO’s upcoming release, the S24, is expected to retail for under Rs 25,000. The S24 will feature a 6.7-inch HD+ Hole Punch Display with a 90Hz refresh rate and 500 nits peak brightness. Powered by the MediaTek G91 chipset, the S24 will come with 12GB of RAM (4GB physical + 8GB extended) and 128GB of internal storage. The phone will also include 50MP triple AI rear cameras and a 13MP selfie camera, along with a 5000mAh battery and 18W Type-C fast charging. The S24 is poised to offer strong competition in the budget smartphone market when it launches.
Looking ahead, SEGO plans to expand its product portfolio even further. The company is set to launch four more smartphone models in the first quarter of 2025, continuing to cater to a wide range of customers. As the only official Pakistani brand directly partnered with MediaTek to procure quality chipsets, SEGO is committed to delivering high-quality smartphones that offer value for money. All SEGO phones are locally assembled, and the company provides a 12-month warranty along with access to 200 service centers across the country, ensuring reliable after-sales support for its customers.
Despite the promising start, SEGO faces stiff competition in the highly saturated Pakistani smartphone market. Several established brands are already offering quality devices at competitive prices, making it essential for SEGO to devise innovative marketing strategies and business models. To gain a significant market share, the company will need to differentiate itself through unique product offerings, superior customer service, and aggressive brand positioning.
SEGO’s entry into the smartphone market is a testament to Pakistan’s growing tech industry and the increasing demand for affordable yet high-quality smartphones. With its emphasis on customer experience, technological innovation, and local production, SEGO has the potential to carve out a strong niche in the competitive landscape. However, the road ahead will require sustained efforts to navigate market challenges and win over a loyal customer base.
