Tamasha, the streaming platform of Jazz, emerged as Pakistan’s leading digital entertainment hub during Asia Cup 2025, recording over 32 million Monthly Active Users (MAUs) and more than 14 million peak Daily Active Users (DAUs) during the final match between India and Pakistan. The platform, together with its partner ecosystem, expanded digital sports viewership from 33 million to 43 million, representing a 30 percent increase in online engagement for cricket content. Users collectively watched 2.2 billion minutes of live cricket, generating over 326 million views, reinforcing Tamasha’s position as a central space for cricket enthusiasts across the country.
During the Pakistan versus India final, Tamasha recorded over 3 million downloads in a single day, underlining its popularity as a preferred destination for live sports streaming in Pakistan. The platform also delivered significant value for advertisers, with campaigns during the Asia Cup achieving higher return on investment than competing streaming services. Innovative advertising formats and highly engaged audiences contributed to the commercial success, making the Asia Cup campaign one of the most effective digital sports marketing initiatives in Pakistan to date.
HBL, Pakistan’s prominent banking institution and the title sponsor of Pakistan Super League, collaborated with Tamasha during the Asia Cup to further strengthen its association with cricket. The partnership included sponsorship of The DugOut, Tamasha’s flagship cricket analysis show featuring panelists such as Shoaib Akhtar, Muhammad Hafeez, Sohail Tanvir, and Sana Mir. The program attracted 8.4 million unique users, generated 29 million views, and recorded 38 million minutes of cumulative watch time, reinforcing HBL’s commitment to cricket engagement at both national and international levels. Through this partnership, HBL positioned itself as an enabler of digital cricket experiences while enhancing its visibility among cricket fans and digital audiences.
Over the course of the tournament, Tamasha generated more than 4.3 billion ad impressions and 11.2 million clicks in 28 days, becoming a hub for sports viewership, match insights, and fan interactions. By combining advanced streaming technology, engaging content, and a seamless user experience, the platform continues to reshape how Pakistanis consume sports online. Tamasha’s performance during Asia Cup 2025 demonstrates its ability to handle massive user volumes, deliver high-quality content, and provide measurable value to advertisers, highlighting the growing role of digital platforms in the country’s sports ecosystem and the shift toward mobile-first, digitally driven engagement for sports fans.
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