Symmetry Group Limited’s subsidiary, Iris Digital, has been selected as the preferred bidder for Jazz digital creative services following a detailed commercial and technical evaluation process. The mandate includes JazzCash Digital Creative, Jazz Digital Creative, and Jazz Creative Agency, marking a significant expansion of the scope of work compared to previous years. Jazz has formally communicated its selection, with definitive agreements expected to be executed in the coming weeks. The appointment will cover a three-year period, spanning 2026, 2027, and 2028, reflecting a long-term partnership between the companies.
Management at Symmetry Group considers the appointment a milestone achievement, highlighting it as an endorsement of the group’s expertise in integrated digital, creative, and technology-led marketing services. The expanded mandate is expected to contribute significantly to the company’s revenues and drive growth across its operations. Iris Digital has already initiated capacity expansion at its offices in Karachi, Lahore, and Islamabad to accommodate the increased scale of work and ensure seamless delivery of services across multiple business units and digital platforms.
The selection process included rigorous commercial and technical evaluations, underscoring the trust placed in Iris Digital’s capabilities to deliver innovative solutions and maintain high standards of service. The company’s focus on technology-driven marketing strategies and integrated digital solutions was a key factor in securing the assignment. With the extended three-year engagement, Iris Digital will manage creative services across Jazz’s consumer-facing and digital finance platforms, including campaigns, content creation, and strategic brand initiatives.
Symmetry Group Limited has emphasized its commitment to continuous improvement, operational excellence, and delivering value to shareholders. The appointment of Iris Digital to Jazz’s digital creative services reinforces the company’s position as a leading player in Pakistan’s marketing and technology services ecosystem. The expanded mandate also reflects a growing trend among telecom and digital finance providers to invest in integrated creative and technology-led solutions to enhance customer engagement and strengthen brand presence.
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