Pakistani technology companies are making a resounding impact at LEAP 2025, one of the world’s largest and most influential tech conferences, currently taking place in Riyadh, Saudi Arabia. Spearheading this participation is P@SHA, which has played a crucial role in ensuring a strong and coordinated presence of over 100 companies and more than 1,000 delegates. This year’s participation marks Pakistan’s largest-ever representation at LEAP, underscoring the country’s growing influence in the global tech industry and its ambitions to expand business in the Middle East and beyond.
P@SHA, as the premier trade body representing Pakistan’s IT industry, has taken the lead in facilitating the delegation by providing extensive support, including visa facilitation, information kits, complimentary delegate passes, and networking opportunities. One of its key initiatives is the Pakistan Pavilion, a dedicated space where Pakistani companies are showcasing their expertise in artificial intelligence, fintech, software development, blockchain, gaming, and cloud computing. The Pavilion has already become a major attraction at the conference, drawing interest from international investors, technology leaders, and business executives looking to explore collaborations with Pakistan’s thriving IT sector.
Sajjad Mustafa Syed, the chairman of P@SHA, has emphasized the association’s goal of ensuring that Pakistani firms capitalize on the opportunities at LEAP 2025. He expressed optimism about the potential business deals that Pakistani firms are expected to secure, targeting $50 million in agreements during the event. He further highlighted that the reception from Saudi investors has been overwhelmingly positive, with growing recognition of Pakistan as a key player in the global technology space. The engagement at LEAP is not just about securing deals but also about positioning Pakistan’s IT industry as a strategic partner for companies looking to innovate and expand in the region.
The impact of P@SHA’s efforts can already be seen in the traction gained by Pakistani firms at the conference. Senior Vice Chairman Muhammad Umair Nizam pointed out that the response from international buyers has been significant, with multiple business deals already in progress. Many Pakistani companies are reporting strong interest from Saudi and regional investors, reinforcing the notion that Pakistan’s IT sector is globally competitive. This engagement is expected to yield long-term benefits, not only in terms of immediate deals but also in fostering sustainable business relationships that will contribute to the continued growth of Pakistan’s IT exports.
One of the highlights of Pakistan’s participation at LEAP 2025 is the active involvement of P@SHA’s leadership in high-level discussions, B2B networking events, and strategic meetings with key stakeholders. P@SHA has been working closely with organizations such as the Special Investment Facilitation Council (SIFC), the Ministry of IT and Telecommunication, and PSEB to create a favorable environment for Pakistani businesses in Saudi Arabia and the Gulf region. As part of these efforts, the Ministry of Investment of Saudi Arabia (MISA) has established a help desk at the event to facilitate Pakistani companies in registering their businesses in the Kingdom. This initiative has already proven successful, with over 100 Pakistani firms having registered in Saudi Arabia following previous LEAP conferences.
Beyond direct business opportunities, LEAP 2025 serves as a platform for knowledge sharing and thought leadership, with Pakistani delegates actively participating in panel discussions, workshops, and interactive sessions on emerging trends in technology. With artificial intelligence, cybersecurity, and digital transformation at the forefront of global discussions, Pakistani companies are positioning themselves as innovative solution providers capable of addressing complex technological challenges. By engaging with global tech giants, startups, and investors, Pakistani firms are gaining valuable insights into market demands and the future direction of the industry.
P@SHA has also organized special networking events, including the high-profile Pakistan Night, which brought together business leaders, investors, and government representatives from both Pakistan and Saudi Arabia. These initiatives aim to strengthen bilateral cooperation and encourage Saudi investors to explore Pakistan’s tech ecosystem. The Pakistani delegation is also leveraging its presence at LEAP to explore joint ventures, outsourcing opportunities, and technology transfer agreements with international companies.
The participation at LEAP 2025 aligns with Pakistan’s broader strategy to enhance its IT exports and strengthen its foothold in key international markets. The country has been witnessing significant growth in its technology exports, which reached a record high of $348 million in December 2024, reflecting a 15 percent year-on-year increase. With Saudi Arabia investing heavily in digital transformation under its Vision 2030 initiative, Pakistani companies are well-positioned to contribute to and benefit from this evolving landscape.
As the conference progresses, P@SHA remains committed to ensuring that Pakistani companies maximize their exposure and business opportunities. The association continues to facilitate interactions between Pakistani firms and potential partners, helping them navigate regulatory frameworks, establish local partnerships, and expand their market presence in the region. By fostering a collaborative approach, P@SHA is not only driving business growth but also reinforcing Pakistan’s status as an emerging technology powerhouse.
The engagement at LEAP 2025 signifies a major step forward for Pakistan’s IT industry. With increased international recognition, a strong push for exports, and a clear focus on innovation, Pakistani technology firms are poised to make a lasting impact in the global digital economy. As the conference draws to a close, the momentum gained at LEAP is expected to translate into long-term opportunities, further strengthening Pakistan’s position in the global tech landscape.
