Pakistan is getting its own version of the popular reality show Shark Tank. Grenlit Studios, a Pakistani production company, acquired the rights to the franchise, aiming to replicate its global success in fostering entrepreneurship within the country.
Shark Tank features aspiring entrepreneurs pitching their business ideas to a panel of wealthy investors, the “Sharks.” The show offers a chance to secure investment and propel business growth.
Grenlit Studios is excited about the collaboration. However, concerns linger about the show’s potential success. The rise of digital platforms raises questions about the viability of investing heavily in a franchise format. Local producer Hamza Ansari stresses the importance of tailoring content for Pakistani audiences. “Without modifications, the show might struggle to attract viewers and could be cancelled,” he warns.
Finding skilled professionals to execute the show flawlessly presents another challenge.
“It’s not just about copying the format, but strictly following brand guidelines,” says Ansari. “We have a limited pool of talent with that expertise.”
Veteran producer Ahmer Khan, who spearheaded the successful but short-lived MasterChef Pakistan, emphasizes the need for a long-term strategy.
“Globally, such shows require at least three seasons to establish themselves. Focusing solely on immediate revenue is a mistake,” he explains.
Despite initial difficulties, Grenlit Studios has finalized a panel of seven “Sharks,” including venture capitalists and business leaders. With a focus on securing compelling pitches and ensuring a smooth on-screen experience, the release date remains unconfirmed.
The success of Shark Tank Pakistan hinges on a successful blend of local adaptation, high production standards, and engaging content. Can it overcome the shortcomings of past reality shows and establish itself as a long-term platform for Pakistani entrepreneurship? Only time will tell.
