In a significant development that marks a key milestone in corporate digitalization in Pakistan’s pharmaceutical and healthcare sector, Integration Xperts has entered into a strategic agreement with Martin Dow Limited for the deployment of Salesforce Customer Relationship Management (CRM) solutions. The agreement was officially signed during Martin Dow’s Tech Day held at the National Aerospace Science and Technology Park (NASTP) in Karachi.
This deployment of Salesforce CRM is set to play a transformative role in Martin Dow’s broader digital strategy, enabling the company to enhance operational efficiency, data-driven decision-making, and customer engagement. As a leading multinational pharmaceutical group, Martin Dow’s adoption of Salesforce technology reflects a growing emphasis on innovation and intelligent systems within Pakistan’s business landscape.
Present at the signing ceremony were key figures from both organizations, including Ijlal Jafri, Group Chief Innovation Officer at Martin Dow; Javed Mohammad, Group Managing Director & CEO at Martin Dow; Umair Azam, Founder & CEO of Integration Xperts; and Farhan Ibrahim Chaudhry, Head of Sales, Pakistan & RoAsia – Tableau at Salesforce, along with other members of senior leadership. The high-level representation underscored the strategic importance of this partnership to both firms.
Martin Dow’s collaboration with Integration Xperts, Pakistan’s first and premier Cloud Reseller for Salesforce, signifies a commitment to leveraging world-class technology to stay ahead in a rapidly evolving global market. Salesforce, known globally as the most trusted CRM platform, brings a suite of tools that empower enterprises with AI-powered workflows, intelligent automation, and a secure, unified environment to drive productivity and collaboration across teams.
Speaking on the occasion, representatives from both companies highlighted the importance of integrating modern cloud solutions with local business objectives. The Salesforce CRM deployment will enable Martin Dow’s workforce to gain a 360-degree view of its operations and customers, facilitating smarter engagement strategies, predictive analytics, and faster, more reliable service delivery.
Integration Xperts, which has steadily grown its portfolio of enterprise clients, brings its deep expertise in cloud implementation, enterprise architecture, and data integration to the table. This partnership reaffirms the company’s position at the forefront of digital transformation initiatives in Pakistan, particularly in sectors where trust, compliance, and precision are paramount.
The event at NASTP also reflects a broader shift within Pakistan’s corporate sector, where innovation hubs and national tech parks are becoming catalysts for change and collaboration. Tech Day provided a fitting platform for Martin Dow to demonstrate its digital ambitions and future-ready mindset, not just within the pharmaceutical industry but across Pakistan’s broader innovation ecosystem.
This Salesforce implementation is expected to be a cornerstone in Martin Dow’s transformation roadmap, allowing the company to not only streamline its internal processes but also strengthen relationships with stakeholders, from suppliers to patients.
As Pakistani enterprises increasingly embrace cloud-native technologies, AI-driven tools, and advanced CRM platforms, strategic collaborations like this one between Martin Dow and Integration Xperts will likely serve as templates for other companies looking to future-proof their operations and boost customer-centricity.
